Snø

Product, Branding and Promotion Project, Royal Melbourne Institut of Technology, 2012, Melbourne

Snø is a new product concept for a homebrewed Pilsner. It was brewed, branded and marketed by our Student team as part of our final Bachelor assignment at RMIT in Melbourne. The blog creating the product’s journey reached 7000 views in less than 2 months and the new beer brand was featured in The Age.

Credits to Kristine Blikseth, Mari Guren, Marlene Teibakk & Julian Allen

snø-logosnø-brewery

Brandstory

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snø-label

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